Best Practices for Hosting a 50/50 Raffle for Charity


RafflesNow provides charities an efficient online 50/50 raffling platform. We’re fully-automated, simple, secure & readily scalable, so that you can attract new donors on an exponential level. Your online 50/50 raffles can be managed simultaneously from both the web and our mobile raffle apps (iOS Android). The same is available for donors wishing to contribute to your charity or nonprofit. By implementing our “best fundraising tips & practices”, you can be up and running your own online 50/50 raffle. Fundraise for your charitable cause and create an amazing fundraising experience for your donors in just a few minutes. 


    With any charitable fundraising event, imagery is essential. During set-up you’ll be prompted to add two images. One for your nonprofit/charity and then one for the specific 50/50 raffle. Be sure to crop them accordingly and of course, ensure they have good resolution.
    As with imagery, it’s important to express who you are and what your charitable event is all about. Remember, there will be potential donors on the raffle platform coming from other charities and marketing efforts that have never heard of your organization, so let them know what you’re all about!
    One advantage of using RafflesNow mobile platform is that you can customize your 50/50 raffle to meet the needs of both a stand alone fundraising event or to work in conjunction with an existing one.

    • Stand Alone Events:
      • Consider utilizing the recurring feature that lets you run 50/50 raffles every week or month! Additionally, you can host a single 50/50 raffle that runs for up to a year.
    • In Conjunction with an Event:
      • We suggest launching your 50/50 raffle days or even weeks leading up to the actual, on-premise charitable event. This allows you to promote both the raffle & your event simultaneously to ultimately gain more awareness and raise more funds.
    Once you’ve set up your 50/50 raffle, you’ll be provided sharing links that you can add to all of your online communications and social platforms. For on-premise events, we also provide a QR Code that directs donors to your raffle page so they can easily donate to your fundraiser. 

    • Where to share the link:
      • Emails, newsletters, social media, texts, PR, blog, website and anywhere digital.
    • Ideas for the QR Code:
      • For events, include the QR code at the sign-in table, along side silent auctions, at the bar, on the bathroom doors, in any hand out materials.
      • QR codes can also be used if you have foot traffic and are hosting a virtual raffle. Post it on doors, handouts, and anywhere your community congregates.

We wish you the best on your fundraising efforts! Hopefully we’ve made it easy to set up a successful online 50/50 raffle but if you have any questions, please don’t hesitate to reach out to us with any questions or suggestions.

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